during Fruit Logistica 2023 exhibition in Germany between the 8th and the 10th of February, 2023. This EU financed campaign aims to promote high quality European fresh fruit and vegetables.
The aim was to promote the main project Green Life campaign message and develop interpersonal and professional relationships between the program beneficiaries and the market representatives and target groups ; to promote the products comparative advantages, raise the market shares in the target countries and their aspects about quality, safety and nutritional value; to enhance the image, recognition and acceptance of the products under promotion to stipulate demand and enhance their consumption; to setup a group of opinion leaders at each target market at a local, national or regional level to meet the project objectives.
